Alameda Theater's $20M rehab plans get green light

by Ben OlivoOctober 3, 2019
This rendering shows the Alameda Theater after renovation. Courtesy OTJ Architects

The renovation plans for the circa-1949 Alameda Theater, which has been closed since the 1980s, received final approval Wednesday from the Historic and Design Review Commission.

Construction work is scheduled to begin in the first quarter of 2020, and end in May 2021.

The theater, which is located on West Houston Street, next to San Pedro Creek, is being converted from a movie theater back into a performing arts space. During the Alameda's early years as one of the nation's premier Mexican-American performing arts venues, legends such as Pedro Infante, Cantinflas, and Rosita Fernandez graced the stage.

Much of the project is upgrading what's already there. Repairs to the neon marquee. Rehabbing existing lounges and restrooms. Restoring and returning the aluminum twin dancer statue to the main lobby.

"If something is broken, we will fix it. But if it's good, if it's solid, and there's no safety problems … we're going to leave it there as a testament to the history of building," Gary Martinez, a partner at D.C.-based OTJ Architects, which is leading the project, told the Heron in April.

Some parts of the theater will look different. The number of seats will be reduced to about 1,000; the theater opened with 2,400. Much of the upper balcony will be converted into a standing lounge area. And the stage will protrude into the crowd.

These drawings show the upper balcony of the Alameda Theater (above) turned into a lounge (below). Courtesy OTJ Architects

The painstaking process of reopening the Alameda Theater, which is estimated to cost around $20 million, is being lead by a nonprofit called the Alameda Theater Conservancy, which leases the theater from the city. The city and Bexar County are contributing a combined $10 million. Texas Public Radio (TPR), whose headquarters is being built in the Alameda's conjoined annex building, is contributing another $5 million.

The remainder will come from federal and state historic tax credits, as well as new market tax credits, said Trey Jacobson, the city's redevelopment officer.

Renderings of the Alameda Theater presented to the HDRC on Oct. 2, 2019. Courtesy OTJ Architects
Courtesy OTJ Architects

While people are excited about the Alameda's comeback, some have expressed concern about the plan. At a public meeting in April, some artists and activists criticized the theater's smaller size in terms of seating, concluding that a reduction of seats would mean higher ticket prices. Others worried the theater might be inaccessible to smaller arts groups wanting to use the space.

At the time, Lori Houston, assistant city manager and conservancy board member, said the seat total was established in a "venue capacity study," which was written by Michael Kaiser, former interim director of the San Antonio Symphony, who also has served as interim director of the conservancy earlier this year.

"Where we feel there is a need is for that medium-sized theater between 1,000 and 1,500 seats," Houston said. "This facility has always been planned to be 1,000 and 1,500 seats, so we can accommodate the way that the millenials and others like to use facilities."

Addressing ticket prices, Houston said a business model had not yet been crafted.

This rendering shows the point of view of the performer at the renovated Alameda Theater. Courtesy OTJ Architects

The Alameda is one of several projects happening simultaneously in the west downtown area.

Construction of TPR's headquarters, which will include a blackbox theater, continues on the backend of the Alameda complex. Along the Alameda, workers continue to shape the next segment of the San Pedro Creek Culture Park, a $75 million endeavor that will include an outdoor theater across the creek from the Alameda. It's scheduled for completion in early 2021.

These projects touch the Alameda. Other projects sure to reshape west downtown are the expansion of the University of Texas at San Antonio, Weston Urban's continued development in the area, and the reconstruction of West Commerce Street.

Designed by Texas architect N. Straus Nayfach, the Alameda Theater was built in what used to be known as San Antonio's West Side, before Urban Renewal erased most of the neighborhood around it.

The Alameda Theater will undergo a multimillion dollar renovation. Photo taken Oct. 2 2019. Photo by Ben Olivo | Heron
The Alameda Theater will undergo a multimillion dollar renovation. Photo by Ben Olivo | Heron
This rendering shows the lobby of the renovated Alameda Theater. Courtesy OTJ Architects

» Alameda Theater renovation proceeding amid concerns over inclusion
» Alameda Theater seating capacity to shrink more than 50 percent in proposed rehab

Contact Ben Olivo at 210-421-3932 | | @rbolivo on Twitter

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